Media can play a vital role for sustainable agricultural development in Bangladesh. This study was undertaken to find out the extent of effectiveness of TV programmes for sustainable agricultural development. Also to explore the relationship between the extent of effectiveness of TV programmes for sustainable agricultural development and the selected characteristics of the TV viewer farmers. The study area was carried out in the Kurigram district of Bangladesh and six villages under the Upazilla, namely Kurigram Sadar and Ulipur from this district were selected. One hundred eighty seven TV owned farmers were randomly selected sample for data collection. A pre-tested questionnaire was used to collect the data from the respondents during January to June 2011. Four psychological aspects of the respondents namely cognitive effectiveness, emotional effectiveness, attitudinal effectiveness and behavioral effectiveness were considered to measuring the effectiveness of TV programme for sustainable development. Data indicated that medium effectiveness was found highest proportion in every aspect and in case of overall effectiveness, the 68.45 percent of the respondents had medium effectiveness, while 13.90 percent had low effectiveness and only 17.65 percent had high effectiveness. Pearson correlation test depicted that out of 15 variables, 10 had significant relationship with the effectiveness of TV programmes for sustainable agricultural development. Out of 10 significant independent variables only age had negative relationship. TV viewer farmers, who had young, high educated, received more training and mass media exposure, high knowledge in relation to sustainable agriculture, high income and innovative, more cosmopolite and positive attitude towards agriculture & TV were found to better effectiveness of TV programmes for sustainable agricultural development.